Feb
10
2010

Best Thing Ever: Trader Joe's Chocolate Croissants

painauchocolat.jpg

I got this crazy idea in my head that I wanted to eat a pain au chocolat on the morning of my birthday. Yes, I did just call it a pain au chocolat and not a chocolate croissant, partly because one of my most admittedly ridiculous pet peeves is the mispronunciation of the word  "croissant." Look, I know we can't all be Gerard Depardieu, but when I hear "cruh-saaaawnt"---or, worse, croissandwich---it makes me want to stab myself in the eye with a butter knife, a butter knife that is coated in butter from the croissant I just buttered. I'll make you into a croissandwich, buddy. Look sharp.

(On the other hand, it really bugs me when people who have hitherto been speaking with no trace of a Spanish accent whatsoever suddenly pronounce Barcelona as "Bar-thel-ohna."  So I guess I don't really have a leg to stand on.)

(I bet Gywneth Paltrow says "Bar-thel-ohna," what do you think?)

Anyway. I saw this package of chocolate croissants in Trader Joe's last week and surveyed it with low expectations. At the same time, however, I knew I would be too lazy on the morning of my birthday---not to mention too unshowered and too pajama-clad---to run around looking for a bakery in which to buy my own chocolate croissant. So I went back and forth, back and forth, back and forth a little, until the low expectations were tempered by the knowledge of my laziness and I put the package of frozen buttery goodness into my cart and hoped for the best.

INTERNET, I WAS TOTALLY BLOWN AWAY. The pain au chocolat I had on the morning of my birthday was quite possibly the flakiest, tastiest, butteriest, chocolatiest pain au chocolat I've ever had. You just put them on a baking sheet the night before to let them rise, then stick them in the oven for 20 minutes the next day. When they come out, you would swear you'd been transported to a smoky little cafe in Montmartre. They are exceptional. Delicious. Amazing. They also have 18 grams of fat---yes, IN EACH CROISSANT---but who cares when you're nibbling on a little piece of heaven like that?

If you do not live near a Trader Joe's, I apologize. This post has probably angered you heartily. If, however, you do, I suggest you run---run, not walk! It'll help later when you want to eat 18 grams of fat in a single sitting!---to your nearest Trader Joe's, hightail it to the freezer section, and pick up a box of these bad boys. Then call me. I'll come over. There are four in a box. We can do some serious damage.

45 Comments

1
Sarah
Feb 10, 2010

There is only one problem.....you never taught us the "right" way to pronounce croissant.

2
shan
Feb 11, 2010

I second Sarah. How exactly do you say croissant? And while we're at it, clue me in if you know how to pronounce Vientiane, too. I've been here for three days and I still don't know. :-)

3
Drew
Feb 11, 2010

Gwyneth says Bar-thel-ohna. No doubt about it. I wonder how she says croissant?

4
QoB
Feb 11, 2010

I presume 'croissant' is more preferable as "kross-onh" i.e.: more Frenchesque...
my pet peeve is "Calzone". Hearing kal-zone instead of kal-zoh-nay puts me off ordering one, which is a pity, because they are delicious...

5
Sarah Brown
Feb 11, 2010

Nick corrects me every time I say "croissant," so I've just started saying "pain au chocolat" a la AbFab.

"Pain au chocolat, we call it in this house, darling." --Edina Monsoon

6
Nicki
Feb 11, 2010

Okay, first of all, because of this post, my daughter has added Trader Joe's to our list of cool stuff to do this weekend, which also includes checking out a new coffee shop, hitting a used book store, going to IKEA, and stopping at Goodwill.

And I'd invite you over, but I'm notoriously food selfish. ;)

7
afc
Feb 11, 2010

supposedly those croissants sold at trader joe's (for $2.99!) are the exact same ones that williams-sonoma sells (sold?). i read that either in one of the fearless flyers OR a tj's website (more likely) and have been buying them for special family treats ever since. they are fabulous!

8
Janssen
Feb 11, 2010

Amen. These are worth every gram of fat.

9
beyond
Feb 11, 2010

well... judging from the picture on the package, this really is a pain au chocolat, so you are right to call it that. a croissant au chocolat would have a different shape.
thanks for the tip, i will indulge in these soon..

10
Locusts and Wild Honey
Feb 11, 2010

I can't decide if I hate you or love you for this tip.

On the one hand, NOW I'M GOING TO GAIN TEN POUNDS.

On the other, yum! Pain au chocolat!

I used to work at a bakery that specialized in European bread and I was a French minor in college.

It was my version of hell to listen to the tourists stop by every day and order the "Pain of chocolate." As in, Oh! I have a pain in my leg.

Don't even get me started on the ciabatta pronunciations.

11
Sharone
Feb 11, 2010

I'm certain Gwyneth Paltrow pronounces it "Bar-the-lona." Because if there's anything annoying and snooty in the world, she does it.

12
Katherine
Feb 11, 2010

I love those! I wish I had one right now.

13
Shes
Feb 11, 2010

Umm....how do you pronounce croissant? Cuz I say it exactly how you spelled the bad pronunciation above. So I need to know! thanks for increasing my education in advance....

14
Ris
Feb 11, 2010

Those look amazing. I'm going to get myself to Trader Joe's to pick some up, tout de suite.

Tell me you've heard/read the piece David Sedaris wrote on non Spanish speakers who throw in serious accents on words like Nicaragua.

I went to a reading after his last book came out and I nearly died listening to him tell the story.

You my friend would very much enjoy this take on this phenomenon.

16
HIp Hip Gin Gin
Feb 11, 2010

You know every time we are at TJ's I pick these up, drool a little, and then put them back thinking no way can they be as tasty as the bakery equivalent. So thanks for this, I'll be buying some for this weekend for sure!
You hear that bakery that runs out by 6am every weekend?! It's so over between us!

17
Meg
Feb 11, 2010

Not only do they taste like chocolaty flaky sunshine, but the thrill I got when walking into the kitchen to see how much they had grown overnight was pretty remarkable. They went from puny to GIGANTIC! I love food that tastes great and does tricks. Two thumbs up.

18
kat
Feb 11, 2010

and this is going on the shopping list.

19
Nothing But Bonfires
Feb 11, 2010

Well, I thought the only thing more pretentious than complaining about the incorrect pronunciation of "croissant" would be giving the correct one, which is why I didn't, but sure, here goes: it's kind of like "KWA-sohn."

And Ashley, I love that David Sedaris essay -- hilarious!

20
Laura
Feb 11, 2010

OOOOOOOOOOO! I lived in France as a teenager and they are still my weakness. Though where I lived in SW France they are more commonly called chocolatines. Sadly I live far from a TJ's. By the way, chocolatine has to be one of the most fun words to say in the world, along with l'hippopotame (hippopotamus) and raspberry.

21
Martha
Feb 11, 2010

Yep, officially hungry now.

I know what you mean about the proper pronounciation of croissant -- it drives me crazy too. But I once heard someone mis-pronounce pain au chocolat in Paris and it was much worse. Like nails on a chalkboard, ugh.

22
Michelle
Feb 11, 2010

You're not the first person to tell me that these are amazing, but given the fat content I just can't do it -- yet. However are you dealing with the fact that they come four to a box?

23
Alison of a Gun
Feb 11, 2010

I feel like, as a whitebread girl from the Southeast, saying "Kwa-sohn" or whatever makes me look like a bigger asshole than saying "Cruh-sont". I mean, there's really not a GOOD option is there? I hate when Giada speaks normally and then goes, "Ree-coat-a, parm-a-zheeana" or whatever, and she's almost actually Italian isn't she?! Then again, I have no ties to the French or Italian languages because I took German in school, so I have a hard time saying "Bratwurst" and not "Bratvoorst". Also since you're English, we kind of expect you to say things the fancy way!

24
Melissa
Feb 11, 2010

I haven't tried the Trader Joe ones, but if you like pain au chocolat, then you should try the Deli France ones. They are imported from France and sold in the frozen section at Whole Foods. DELICIOUS! Their plain croissants are amazing too. They sell normal size and mini size. They are less fat than the TJ version but definitely more expensive. I will have to give the TJ ones a try!

25
Balkan Girl Down Under
Feb 11, 2010

I live in Melbourne, Australia.

No Trader Joe's here.

...That is all.

(Waaaaaahhhh! No choc 'kwa-sohn' for meeee!)

26
Saucepan Man
Feb 11, 2010

Maybe KWA-ssongh? Come on Alison of a Gun, you can do it!

Vientiane, shan? I'd go "V-N-T anne" pronouncing each of those first three characters as we say them.

If Ms Paltrow starts saying 'Barr-thelona" I would play her back with 'Gwynesse'!

27
Janie
Feb 11, 2010

Okay, these look AMAZING. Yummm. I've never even had a chocolate croissant before :(

28
Amy
Feb 11, 2010

why does it matter how you say it when you are enjoying the amazing taste of those TJs croissants? seems like you're splitting hairs here...

29
Olivia
Feb 12, 2010

love, love love these! (except for when I forget to put them out the night before :P)

30
Melanie
Feb 14, 2010

My husband and I say Barthelona. But we KNOW we're ridiculous.

31
Eliza
Feb 20, 2010

I don't think we can go around pronouncing all words of foreign origin "correctly." Kruh-sant is a perfectly acceptable American English pronunciation. Don't you think Kwa-sahn sounds pretentious?

Anyway, though I disagree with you on this minor point, your blog is one of my favorite these days. Love your lettuce how-to!

32
valerie
Feb 22, 2010

i love these croissants too!

you know how to make them even better? make bread pudding using them. so delicious!

33
SchneiderChristi33
Feb 26, 2010

Cars and houses are not very cheap and not everyone is able to buy it. However, loans was invented to aid different people in such situations.

34
jasmine
Mar 07, 2010

OMG. these were AMAZING. I didn't realise how big they would rise but it was such a nice surprise. Ate it while watching Love, Actually (and i won't admit to how many times I've seen that movie but let's just say its more than the number of fingers and toes I currently possess) and well, it was a great end to a great Saturday. Thanks for the recommendation!

35
Laurie
Aug 19, 2010

Those croissants are a true gift from above! I am a chocolate croissant fanatic and I must say I recommend these to everyone. It's those mornings when you wish you had set them out the night before that really get you! Lol. And yes I always purchase for my birthdays as well. :) Heading to Paris in a couple weeks. Hear there's a bakery on the isle saint Louis that's supposed to have a wicked one. We shall see!

36
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armie
Oct 31, 2010

I love TJ's croissants both plain and chocolate. One problem; I always forget to take them out the night before to proof. Is there a method of proofing when I don't have the 9 hours or so required.

38
maria
Jan 10, 2011

I came across this when I was searching for reviews of the Croissants. I made them this weekend OMG!!!! They are SO GOOOD! They are on our list of favorites from Trader Joe's

39
Diane
Jan 19, 2011

So how about being pretentious enough to help out another southern gal with the pronunciation to "pain au chocolat." Appreciate it!

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43
Kate
Oct 05, 2011

worst pronunciation thing: when people say noo-tella instead of nuh-tella. excuse me, but it's not like it's chocolate and hazelnoot flavored spread. where do people even come up with this stuff?

44
nina
Jan 17, 2013

I really don't care, I say pain au chocolat, but then I can also say Barcelona the right way too...don't hate me because i speak more than 2 languages...I want un pain au chocolat really bad, I will sell my art, my husband for one right now. Of course where I am right now, in the middle of the swamp no trader Joe....so what can I do...

45
FreeYourMind
Mar 18, 2013

You are so right, I bought a package from Trader Joe's last week. The night before last I took them out of the freezer and left them out. They puffed up quite a bit so it was hard to get them out of the box, but I took them out and put them on parchment paper on a cookie sheet and let them rise near the warm stove. I baked them, and MMMM-MMMM-MMMM, we are still raving about them today. The best ever!

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